5 Ideas That a Best Explainer Video Must Have to Make Them Listen to Your Business

An animated explainer video has become one among the foremost effective marketing tools in 2020 and is predicted to realize traction in 2021 also . Brands across all niches and industries are leveraging the engagement power of animation to seize the audience’s attention, increase customer loyalty, and boom sales.

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However, to make an animated marketing video that works out, you would like to understand five things. Here we consider them and share our explainer video production tips crystallized over the years within the animation industry.



Powerful message

What are customer pain-points?

What are customer goals?


How can an animated explainer video reach them?

Attempt to pack more value at the start of the video, as people usually decide whether to continue watching the video within the primary 8 seconds of the video.

Pay attention to visuals, they're extremely important. Today, most businesses prefer a minimalist style in everything they are doing , including website design, mobile app design, customer portal design, and… animated marketing videos.

Whiteboard animation is that the brightest example of minimalism implemented during a video. it's been one among the foremost popular business animation styles in recent years and still is gaining momentum today.

Relevant voice

The voice is another crucial component of each explained video that significantly impacts the viewer’s first impression of the brand and delivers the video’s primary mission – explains things. That’s why it should be clear, easy-to-understand, and pleasant. We also recommend you to research what dialect your audience speaks and choose the narrator who can speak an equivalent language within the video. for instance , English language in England, Wales, Scotland, and Northern Ireland varies.

Consequently, it’s advisable to rent a voice artist who may be a speaker from the region your brand is targeting. it'll assist you deliver the most message more effectively and show the authentic human connection between your brand and a audience .

Compelling pitch

Keep in mind that your video should be ready to transfer a brand message quickly and effectively. The pitch must be easy to know and perceive. It should also normatively demonstrate how the customer can solve the matter using the promoted product or service. We recommend including brief information about the merchandise essence and merchandise solution at the start and therefore the end of the video.

Customer reflection

We have noticed that each one customers perceive heroes in animated explainer videos as reflections of themselves. That’s why it’s critical to pay particular attention to character design and make it fully supported customer persona research. within the video, the most character usually encounters an equivalent challenges as real customers, feels an equivalent emotions, and experiences an equivalent pain-points. Finally, the brand or product appears because the best problem-solver within the video and saves things during a matter of seconds.

To wrap it up

Here are the five key belongings you must know to supply a successful animated explanation video. Hopefully, the following pointers and proposals are going to be a source of inspiration for your brand and assist you navigate the explained video production process more easily.

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